The brief
As one of the 15 global partners of the Paris 2024 Olympic and Paralympic Games insurance company Allianz launched an ambitious employee engagement campaign aiming to raise over £100,000 for Allianz Charities. The campaign, called ‘Path to Paris’ aimed to bring colleagues from across the UK closer together in the build-up to the 2024 games with a series of localised fundraising events – which involved passing an Olympic torch from the top to the bottom of the UK. As part of the Path to Paris, the Allianz team would complete an English Channel relay swim – taking the Allianz torch from Dover to the French shores.
SWIMQUEST’S INVOLVEMENT
Allianz asked SwimQuest to help recruit, select and fully prepare the relay team ahead of their Channel Swimming Challenge, across a 10 month period.
SwimQuest delivered:
- Swim selection sessions
- A 10-month progression programme
- Tailored technique sessions and training plans
- One-to-one help and advice for participants, utilising swimQuest’s network of Channel Swimming experts
- Group training sessions and team-bonding days
- A week-long Channel Swimming training camp
- Advice on the challenge, what to expect and how to plan
- A series of webinars and seminars for the participants, ranging from nutrition to fundraising advice
- On the day support and advice
Returning Victorious – The Allianz Channel Relay Team after their successful crossing
THE OUTCOME
“SwimQuest has been instrumental in the success of our ambitious Channel Swim Relay attempt. Their expertise in open-water safety, swim preparation, and ability to navigate the nuances and requirements of long-distance swimming challenges has been invaluable. We are thrilled to have surpassed our original fundraising targets, raising over £50,000 for Barbados with this relay. We couldn’t have achieved this without SwimQuest’s support and guidance, and we wouldn’t hesitate to work with them again.” Francesca Peschier, Allianz Brand Consultant
Are you interested in organising an open water swimming challenge for your organisation or charity? Get in touch with Alice (07825 301443 alice@swimquest.uk.com) or John (07951 727453 john@swimquest.uk.com) – we would be delighted to hear from you.
