Making Waves For WWF

Wild Swim Mission: Miranda Richardson & Maggie Service Take on the Norfolk Coast with SwimQuest

Two friends, one bold mission: if we protect nature, it protects us. 
On 9 August, award-winning actor and WWF Ambassador Miranda Richardson and actor Maggie Service completed a challenging 4km Wild Swim Mission from Blakeney Harbour to Pinchen’s Creek — raising vital funds for WWF’s work to protect and restore the UK’s precious coastal ecosystems, rivers and wetlands.

The swim was part of WWF’s A Prescription for Nature campaign, which encourages people to get outside in nature to support both wellbeing and the planet.

SwimQuest’s Role: From Vision to Victory

The Wild Swim Mission was conceived, planned, and executed with SwimQuest leading on:

• Route design — choosing a stretch that showcased Norfolk’s wild beauty while meeting safety and tidal conditions.

• Training & advice — preparing Miranda and Maggie for waves, currents, and long-distance endurance.

• On-the-day safety & logistics — including safety boats, kayakers, tidal monitoring, and full swim event management.

Despite clear skies, wind over tide made for choppy, testing conditions — but the duo dug deep and pushed through, finishing to warm embraces and cheers from friends, family, and the SwimQuest team.

This Wild Swim Mission isn’t just about personal achievement — it’s a call to protect UK coastal ecosystems, rivers and wetlands, and to reconnect with the natural world.

You can still support Miranda & Maggie’s mission and help them reach their £100,000 goal:
 Donate here

• ITV coverage here
• Post-swim instagram reel here