Norm Jones
Norm Jones has dedicated much of his life to swimming, coaching, and helping others develop confidence in the water. Beginning his career as a lifeguard, he went on to gain numerous qualifications, including Advanced Swimming Teacher and Club Coach awards, as well as RLSS Trainer Assessor and First Aid Instructor certifications. His expertise led him to the role of Swimming Development Officer at Imperial College Sports Centre, where he supported swimmers of all abilities in achieving their goals. Norm also served as President of teh Serpentine Swimming Club in London, and is still a key and very active member of the club and community.
Norm discovered open water swimming while training for the London Triathlon and joined the Serpentine Swimming Club in Hyde Park, where he quickly developed a passion for the sport and its unique community spirit. Friendly, encouraging, and highly experienced, Norm enjoys sharing his knowledge and helping swimmers build confidence, overcome challenges, and achieve more than they thought possible.
Swimming has been a huge part of my life and continues to bring so much joy. It is an honour to share that with our guests. There's nothing quite like the camaraderie that comes with open water swimming. I am a firm believer that a good swim is best followed by tea and cake!