SwimQuest and Sink Or Swim

Swimquest are the official training partner for Sink or Swim

Sink Or Swim: - L-R: Simon Webb, Sair Khan, Greg Rutherford, Rachel Adedeji, Alex Brooker, Linford Christie, Tessa Anderson, Diane Louise Jordan, Wes Nelson, Georgia Kousoulou, James Argent.


Here at SwimQuest we are so excited to have been appointed to provide the swim training team for the new 4-part large-scale celebrity series, Sink or Swim in support of Stand Up to Cancer.

In partnership with Channel 4 and Twofour, part of ITV Studios, SwimQuest’s expert swim guides and coaches will be supporting the cast of famous faces – complete non-swimmers themselves, those with a fear of open water or those who have been taught to swim as children but now struggle to do so for health reasons – as they face this challenge and are pushed to their absolute limits.

Six SwimQuest guides and coaches will be working alongside Olympic silver medallist Keri-Anne Payne and adventurer Ross Edgley (best known for being the first person in history to swim around Great Britain) to coach the celebrities.

Together, SwimQuest’s experts will offer vital training and support to transform the celebrities into swimmers capable of taking on a series of epic challenges. Each episode will culminate in an ambitious swim, and the celebrities left standing (or in this case, swimming) will attempt to take part in a punishing English Channel challenge.

In addition, SwimQuest are also providing location advice, open water event management and open water expertise in order to set up the training and challenges for this series.

Alice Todd, Managing Director and Co-founder at SwimQuest Swimming Holidays says: “We are so honoured to be working with Channel 4, SU2C and TwoFour on this exciting new project. We are passionate about open water swimming and will do all we can to encourage more people to discover the joy and freedom of swimming outdoors without fear. SwimQuest has always been about enabling open water journeys for everyone, and we can’t wait to guide this fabulous group of celebrities in their quest to achieve their goals and face these swimming challenges.”


Don’t forget to follow our social media channels for an inside look into this exciting new series. If you aren’t already following us, join our SwimQuester community on our social media channels for the latest updates!


Linford Christie - Olympic gold medallist

Tessa Sanderson - Olympic gold medallist

Greg Rutherford - Olympic gold medallist

Sair Khan - Coronation Street star

Alex Brooker - The Last Leg co-host

James ‘Arg’ Argent - TOWIE star

Georgia Kousoulou - TOWIE star

Simon Webbe - Blue singer

Wes Nelson - Love Island contestant

Rachel Adedeji - Hollyoaks actress

Diane Louise Jordan - Television presenter




Olympian and two-time open water swimming world champion, Keri-anne Payne is now on a mission - to ‘empower the world to swim’. Through a recent partnership with STA, Keri-anne now runs open water coaching courses, coaching other coaches to coach, through her business ‘Straight-Line Swimming’. Find out more about SwimQuest’s involvement SwimQuest’s involvement here. Keri-anne’s wealth of knowledge and coaching expertise ensures our celebs are technically sound and that their training is on track.

ross edgley

Ross EdgleyRoss Edgley is an adventurer and author best known for becoming the first person in history to swim all the way around Great Britain. After 2,000 miles and 157 days the World Open Water Swimming Association announced it as the World Swim of the Year 2018 and it became officially recognised as "The World's Longest Staged Sea Swim.” Ross’ enthusiasm and infectious motivation keeps our celebs going through this ambitious challenge.


Alice Todd Managing Director, SwimQuest HolidaysOpen water swimming has always been a passion for Alice, so much so that she left her job in the media at the age of 27 to set up SwimQuest with John Coningham-Rolls. Alice has been a swim coach since she was just 16 years old, and specialises in introducing adults to open water, regardless of their ability. Alice is a keen year-round skins swimmer, swimming at the Serpentine Lido in London all the way through winter! It is Alice’s job to keep track of the celebrities' progress, and to organise the training sessions and coaches to ensure everyone is on track and progressing nicely.


John has been involved in the open water swimming travel industry since it started back  in 2001. John completed his own solo channel swim in 1998, and has also completed Manhatten Island and Lake Zurich solo swims. Since John’s channel swim in 1998, he has made it his mission to empower everyone and anyone on their own swimming journey, no matter how large or small. SwimQuest was established with this in mind. John’s belief that he can see potential in people that sometimes they can’t see themselves, has resulted in some astonishing swimming quests.


Jai EvansJai has been coaching swimming full time for over 20 years. After first being trained by Terry Laughlin in New York, Jai is now the only Total Immersion Master Coach in the UK. He has a wealth of experience teaching swimmers of all ages and abilities, and is also an experienced and dedicated long distance swimmer, having swum a two way Windermere, and his own English Channel solo.  Jai specialises in ensuring swimmers can progress to distance swimming without injury, and has been  esepcially helpful to the celebs who have developed aches and shoulder pains during the training process.


Guy MetcalfGuy has been a swimmer as long as he can remember, and has been coaching younger age groups as well as Adult Education evening classes since he was a teenager. Based in Norfolk, Guy is an experienced Beach Lifeguard and open water technique coach helping adults train for both traithlons and long world-swims.  Guy has become known for his friendly face and endless positivity amongst our celebs.


Many people talk about how it has been their life's ambition to swim the channel, that wasn't the case for Emma! Emma only learned to swim in 2000, but since then has dedicated a large part of her life to the sport. In 2005 Emma swam her first English Channel Relay, and since then has completed three solo crossings, and countless relay crossings. Emma gives up every weekend of her summer on Dover Beach to inspire and help aspiring channel swimmers achieve their dreams. We are delighted to have Emma on board as part of the SwimQuest Sink or Swim team.
SU2C Sink or Swim

SU2C – a joint national fundraising campaign from Cancer Research UK and Channel 4 has to date raised over £62 million for research into cancer which will accelerate new cancer treatments to UK patients and save more lives.

For more information about how you can get involved in your very own swimming fundraising challenge, keep an eye on Stand Up To Cancer’s website throughout the series: su2c.org.uk/fundraise.